AI

Europe Started Enforcing AI Content Labels. The Watermark Is the Model's Job, the Label Is Yours.

Article 50 of the EU AI Act became enforceable on 2 August 2026, and it splits the work: the provider embeds machine-readable marking, the deployer puts a visible label on what gets published. Build on somebody else's model and you are the deployer. The Code of Practice that 190 organisations signed concedes no single marking technique meets the legal bar, so the answer is two layers, with no agreed detection benchmark for either.