
OpenAI Presence launched July 22 as a managed layer over its models for enterprise voice and chat agents, with no self-service option and deployments led by OpenAI Forward Deployed Engineers. What it sells is an operating loop, not a model: scope, simulate, review production sessions, approve changes. OpenAI published the same six-stage loop as a free cookbook.
Teams instrument their agents before they grade them, 89 percent run observability and only 52 percent run evals. Watching what an agent did is not the same as knowing whether it was any good.

As open coding models hit similar capability ceilings, the differentiator is internal evals tied to your product. Here is one you will actually run.